Message Templates for Leads — Text & WhatsApp Scripts

Why templates win (when used right)

Templates aren't about sounding canned — they're about being fast and consistent when it counts. A good template gives you a strong starting point you personalize in seconds, so you never stare at a blank screen while a hot lead cools off. The rule: always swap in their name and their specific request. A template with one personal detail beats a perfect message sent 20 minutes late.

First contact

"Hi [Name] — saw your post looking for [service] in [area]. I'm [Your Name] with [Business], we handle exactly this. Happy to help — quick question: [one qualifying question]? I'll get you a fast quote."

Short, specific, human, ends with an easy question. See the first message to a lead for the full breakdown.

Sending a quote

"Thanks [Name]! For [job as they described it], it's [$X], which includes [what's included]. I could start [day/time]. Want me to lock it in?" — always tie the number to what's included and end with a clear next step.

Following up (no reply yet)

• Day 1: "Hi [Name], just making sure you saw my note about [job] — happy to answer any questions."
• Day 3–4: "Still glad to help with [job]. I've got an opening [day] if the timing works for you."
• About a week: "Wrapping up my schedule for next week — want me to hold a spot for [job]?"
• See the full cadence in following up with cold leads.

Handling silence gracefully

"No worries if the timing's off, [Name] — I'll leave it here. Reach out anytime and I'll take care of you." Removing pressure often gets a reply precisely because it's the opposite of nagging.

Reviving an old lead

"Hi [Name], circling back — are you still looking for [service]? Happy to help if the timing's better now." Costs you nothing, wins back a real percentage.

Make templates fast — but stay first

Templates make you fast to reply; a real-time lead source makes sure you're first to reply. FGMP sends high-intent Facebook-group leads to your WhatsApp the moment they appear — so you can fire off a personalized first-contact template while you're still the only one who answered. Speed plus a sharp template is a hard combination to beat.